Loren TradeBack

Brand guidelines

A short, practical guide so the Loren Trade wordmark reads the same everywhere.

The wordmark

Loren Trade
Primary
Loren
Trade
Stacked
LT
Monogram

Two words, single space, tight tracking. Orange carries “Trade”.

Clear space

Reserve breathing room equal to the height of the capital “L” (1×) on every side. Nothing — text, icons, image edges — enters that zone.

Loren Trade

Dashed line = minimum clear space (1× cap height)

Minimum sizes

  • Digital header / web24 px cap heighttext-2xl and up
  • Mobile / compact UI18 px cap heightnever below this
  • Print20 mm widthkeeps counters legible
  • Favicon / avatarUse “L T” monogramwordmark is not legible

Color

Navy

Background

Card navy

Surfaces

Orange

Accent word / CTA

Straw

Hover only

Do

  • Always write it as two words: Loren Trade.
  • Keep “Trade” in Amazon orange, “Loren” in foreground text.
  • Place it on navy or card backgrounds only.
  • Keep the full clear space free of any other element.

Don't

  • Do not condense, stretch or re-letterspace the wordmark.
  • Do not join the words (LorenTrade) or add “LLC”.
  • Do not recolor with lilac, straw or steel tones.
  • Do not add shadows, outlines, gradients or effects.